Category: Social Media Marketing
|September 13, 2011||Posted by Barnaby under Social Media Marketing||
First, there was direct mail. You could rent or compile your lists and send out a direct mail package. Within weeks, you’d know exactly how many people responded to your effort and how many sales you had.
Then there was email marketing. Companies started building and renting massive lists and testing email marketing campaigns. The response rates were great at first and then tapered off.
Now of course there’s been an explosion of marketing channels, prompted by various social media applications. It’s much like the explosion of TV channels that fragmented broadcasting.
So the big question today … is social media watering down marketing ROI or enriching it? And can social media ROI be measured as accurately as direct or email marketing has been in the past?
A good starting point would be this collection of outstanding articles from Business2Community.com entitled, 50 of the Best Social Media Guides, Tips and Insights of 2011 (So Far). Some of the highlights include:
30 Ways to Use Social Media for Business People
How to identify the most influential bloggers in any specific topic niche
Ways to Use Social Media for Lead Generation
Social media success stories – 35+ Examples of Corporate Social Media in Action
Are These Social Media Trends of 2011 Part of Your Strategy?
20 free, awesome social media monitoring tools
Plus a whole section on Social Media Metrics and ROI
I’m still wading through all this myself. But in the meantime, let me know what you think.