Some copywriters spend a lot of time promoting themselves on blogs, podcasts, and email newsletters.
I tend to fly “under the radar,” quietly creating controls for many of the biggest names in publishing and alternative health.
I’ve been a successful freelance copywriter and direct marketing consultant for more than 22 years. And I get all of my new business from referrals from delighted clients, the best kind of marketing there is.
But if you don’t happen to know me personally, then here’s what you need to know…
I’ve written 20+ controls for BottomLineInc., Soundview Communications, Rodale, Newsmax Health, Baker’s Best Health, and many other “A-level” clients.
My copy beat a famous 11-year control for Bottom Line Health, and is now the control for both internal and outside lists.
Another control I wrote for BottomLineInc revived a 5-year-old book. My promo beat their top response rates for book promotions by 25%. That promo is now being rolled out to multiple lists.
Here’s a bit more about my background:
I’ve been writing profitable response-generating copy for clients since 1984, first working for agencies J.Walter Thompson Direct, Ayer Direct and Wunderman Worldwide. I learned the art and science of direct marketing, where every response, every sale and every relationship is carefully measured and continually researched.
Later, I worked as creative director for one of Canada’s largest direct marketing agencies. Then launched my own freelance copywriting practice in 1994. Since then, I’ve written profitable copy for clients in the financial services, health and wellness, automotive, government and publishing sectors. This includes many top marketers whose companies succeed entirely through response-oriented marketing.
All this gives me a unique perspective on writing copy for today’s online, interactive and social media world. I’ve watched the transition of many proven direct response techniques to today’s marketing media. Meanwhile, observing that human nature and the appeals that motivate people continue to be timeless.
Numerous distinctions in both the United States and Canada, including awards from the Art Director’s Club of New York, the Canadian Marketing Association (RSVPs), the Hotel Sales and Marketing Association International (HSMAI), and the Canadian Circulation Management Council (ACE).
My articles have appeared in INSIDE DIRECT MAIL and Canadian Direct Marketing News. I also served as a Senior Judge for the R.S.V.P. Awards (now called the Canadian Marketing Awards, Canada’s largest marketing awards competition) in 1994.
I have presented seminars on direct marketing and copywriting at industry conferences sponsored by the Canadian Marketing Association (CMA), the U.S. Direct Marketing Association (DMA), Canada Post Corporation, and the Promotional Products Association of Canada (PPAC). I was on the Advisory Committee for Seneca College’s Creative Advertising program, where I taught their Introduction to Direct Marketing course in 1999.
- Master’s degree in Public Relations from Boston University
- Bachelor’s degree in Journalism and English with honors from the University of Massachusetts, Amherst, where I was elected to Phi Beta Kappa.
- Interests: copywriting, salesmanship, tennis
I write sales letters, direct mail packages, print ads, brochures, web copy, articles, press releases, email and social media marketing campaigns.
For a free consultation about a marketing challenge you’re facing, please contact me at firstname.lastname@example.org