<\/p>\n
“It was great working with a real pro such as yourself.”<\/strong> \u00a0“His words truly resonate with our readers…”\u00a0<\/strong><\/p>\n “Barnaby\u2019s words truly resonate with Bottom Line Inc.\u2019s readers. Not only does he hold our Bottom Line Health<\/em> control\u2026 his newest book promotion is doing 50% BETTER than other direct mail campaigns to our book buyers.”<\/p>\n Carmen Suarez \u00a0“So successful…we ran out of supplements!”<\/strong><\/p>\n “<\/span>His promotion was so successful that we ran out of supplements and had to go on back order! Of course I immediately booked him for another project.<\/p>\n Barnaby has a unique combination of business knowledge coupled with amazing creative abilities, while being the most humble writer I have ever worked with.”<\/p>\n Michele Wolk \u201cA winning package\u2026\u201d<\/strong><\/p>\n \u201cI wanted to send you a personal note of thanks for the stellar job you did on the Speed Healing<\/em> package\u2014and for its success in the mail, which will of course means more people will have a chance to benefit from the work. I\u2019ve written a lot of health books since my mega-hit Alternative Cures<\/em>, and had many copywriters tell me they were great\u2026but few copywriters were able to back up their praise with a winning package. You did just that, and I\u2019m very grateful.\u201d<\/p>\n Bill Gottlieb “… exceeded every supplement email so far…”<\/strong> Chris Binkert “… extremely happy with your copy…”<\/strong> Danielle Verloza “… a rare breed…”<\/strong> Stephen Shaw “… unusual combination of talents…”<\/strong> Stephen O’Neill “… one of the best all-round copywriters…”<\/strong> Robert Dinning “… it really worked…”<\/strong> Marian Fox “… terrific to work with…”<\/strong> Margaret Finlay “… makes life so much easier…”<\/strong> Paul Kuttner, Marketing Consultant “… spectacular job…”<\/strong> Susan McLeod “… very happy with the job you did…”<\/strong> Shirley Alexander “… we’ll exceed our target…”<\/strong> Dave Bourns “… really good piece … some big exposure…”<\/strong> David Engel “… web copy is fantastic…”<\/strong> Angell Kasparian “… really worked for us…”<\/strong> Laura Martin “… great piece of marketing…”<\/strong> Monika Evans Rui Costa “… They LOVED everything…”<\/strong> Marlene St. Jean “… really liked the creative…”<\/strong> Steve Duncan “… pleasure to work with…”<\/strong> Julie Kiser Waldman “… most professional creative talent I have worked with…”<\/strong> Josie Vogel “Thank you! Thank you!”<\/strong> Jen Charron “…comments were extremely positive…”<\/strong> Kelly Taylor “… kicked some serious butt…”<\/strong> Lois Mentrup<\/p>\n","protected":false},"excerpt":{"rendered":" “It was great working with a real pro such as yourself.” — David Deutsch Copywriter, Copy Coach and Creative Consultant known for dozens of successful multi-million dollar promotions. \u00a0“His words truly resonate with our readers…”\u00a0 “Barnaby\u2019s words truly resonate with Bottom Line Inc.\u2019s readers. Not only does he hold our Bottom Line Health control\u2026 […] more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":10,"menu_order":8,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-32","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32"}],"version-history":[{"count":14,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/32\/revisions"}],"predecessor-version":[{"id":562,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/32\/revisions\/562"}],"up":[{"embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/10"}],"wp:attachment":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n— David Deutsch
\nCopywriter, Copy Coach and Creative Consultant known for dozens of successful multi-million dollar promotions.<\/p>\n
\nAssociate Creative Director
\nBottom Line Inc.<\/p>\n
\nCopy Chief, Marketing
\nNewsmax Media, Inc.<\/p>\n
\nBest-selling health book author and consultant<\/p>\n
\n“… even though the deadline reminder only went out this morning, it’s already
\nexceeded every supplement email we’ve sent to the whole list in my two years
\nhere!”<\/p>\n
\nSoundview Communications<\/p>\n
\n“First of all marketing was extremely happy with your copy. They felt the tone and the direction conveyed the book very well!”<\/p>\n
\nRodale<\/p>\n
\n“Barnaby Kalan is a rare breed — both a first rate strategic thinker and
\ncreative talent. In fact, I consider him to have the best direct marketing
\ncreative mind in the business. He delivers what he promises when he promises it. And his demeanor is business-like and tactful. He’s a consummate pro and I’ve always enjoyed working with him.”<\/p>\n
\nDatabase Marketing Consultant and Columnist
\nfor Canadian Direct Marketing News<\/p>\n
\n“Barnaby has an unusual combination of talents. He combines innovative
\nproblem solving with solid business thinking. He is never satisfied until the
\ncreative product is solid yet fresh.”<\/p>\n
\nArt Supervisor
\nGrey Direct, New York<\/p>\n
\n“Barnaby Kalan is one of the best all-round direct marketing copywriters I
\nhave worked with. He is a fast learner, does thorough research and gains a
\nrapid grasp of each client’s business. His campaign concepts are
\non-strategy and appealing, and his copy is always clear and compelling.
\nBarnaby brings a professional approach to every assignment.”<\/p>\n
\nAccount Director
\nAMW Direct & Interactive, Toronto<\/p>\n
\n“We had 400 attendees at the February Workshops. Now, you know, that
\nnormally it’s like 250 or 275 … So we were very happy about that … I’m
\nglad you called because I meant to call you and tell you it really worked.”<\/p>\n
\nMarketing Coordinator
\nCanadian Professional Sales Association<\/p>\n
\n“Barnaby is a terrific person to work with. Not only is he a great copywriter,
\nbut he is an excellent project manager because he is calm, thoughtful and
\nthorough! He really knows his stuff and knows which pitfalls to be wary of.”<\/p>\n
\nManager, Advantage Business Markets
\nBell Canada<\/p>\n
\n“Just as a note … the people who count, i.e. the people who approve copy
\nhere at the top end, loved your letter. We’re really glad that we can do
\nbusiness with Reliance this way, it makes life so much easier.”<\/p>\n
\nFormerly Retirement Products Marketing Manager Royal Trust<\/p>\n
\n“Our thanks again – you did a spectacular job on the original RVSP Call for
\nEntry Promotion and the most recent ticket promotion looked just great. My
\ncomments to several people have been that it will be a difficult act to
\nfollow in the years to come; they were without a doubt the best packages
\never produced on behalf of the RSVP Awards.”<\/p>\n
\nRSVP Co-ordinator
\nCanadian Marketing Association (CMA)<\/p>\n
\n“Everything was great. I was very happy with the job that you did. I’d like
\nto use you again for anything else that might crop up. Thanks again for
\nyour help. I know that I’ll be using you sometime I’m sure in the future on
\nother programs that we’re introducing.”<\/p>\n
\nDirector, Member Benefits
\nCanadian Professional Sales Association (CPSA)<\/p>\n
\n“FYI, the mail out seems to have been a hit, we should exceed 200
\nsign-ups as of today which is close to a 3% response rate (so far). Our
\ntelemarketing campaign begins later today and we have every reason to
\nbelieve that we’ll exceed our initial 10% target in short order. Nice work!”<\/p>\n
\nSenior Advisor, Tertiary
\nPetro-Canada<\/p>\n
\n“You know our direct mail program, you did our sell sheet on the Vidal
\nSassoon mailing? You know what that direct mail program did? It moved us
\ninto a core supplier relationship with Proctor & Gamble U.S. So it’s very,
\nvery good. It was a really good piece and it gave us some big exposure.”<\/p>\n
\nPresident
\nInnovative Graphics<\/p>\n
\n“Just wanted to let you know personally that I thought the web copy for
\nAustralia is fantastic. I do have minor things which we are faxing to you in
\nthe morning but it was a pleasure reading it and saying to myself….perfect.
\nThanks so much.”<\/p>\n
\nTD Bank Group<\/p>\n
\n“It did really well. We got 115 responses which is just over 1 percent,
\nwhich is phenomenal these days. There were 120 that came in\u2026 12 have
\nconverted to prospects, which means they’re interested and we’re
\ncontinuing to work them\u2026 one has converted to a “D” which means the
\nsales rep has put them into the sales cycle. Ten percent have converted
\nfrom the mailer so far, with more working. The format pulled. I think it really
\nworked for us.”<\/p>\n
\nDirector of Marketing
\nRSS Solutions<\/p>\n
\n“I thought you might like to know that the Economic Development Office in
\nLondon called to say that the latest Business & Investment Bulletin mailing
\nwas a great piece of marketing and that the letter accompanying it was
\nfabulous.”<\/p>\n
\nEconomic Development Officer
\nSimcoe, Ontario<\/p>\n
\n“… we saw a clear increase in subscriptions…”<\/strong>
\n“The ELLE Canada<\/em> FSIs are working very well. I could tell by the numbers —
\nwe saw a clear increase in subscriptions during the period in which they
\nran. I told the publisher that they’re working, and we’re planning to run
\nthem again.”<\/p>\n
\nCirculation manager
\nTranscontinental Media<\/p>\n
\n“Thought I’d let you know that our Telus clients we’re gushing over the
\nconcepts and latest copydeck for the Expert Series. They LOVED
\neverything and commented several times (in a voicemail) on how impressed
\nthey were with the work you’ve both done. Thought I’d share the good
\nnews!”<\/p>\n
\nAccount Supervisor
\nAMW Direct<\/p>\n
\n“I just wanted to thank both of you for the Target creative. I just found
\nout that the folks at Target really liked the creative. They even requested
\nadditional copies to pass around. Our sales person said the folks at Target
\nsaid “they knew we got it after they saw the creative.” Thanks again and
\ngreat work!”<\/p>\n
\nICOM Information & Communication Inc.<\/p>\n
\n“You have been a pleasure to work with and I could not have completed
\nthis project without your terrific writing and organizational skills. I hope to
\nhave the opportunity to work together in the future and I would not
\nhesitate to recommend you to others.”<\/p>\n
\nVice President
\nNorthern Trust<\/p>\n
\n“Barnaby Kalan has been a reliable source of excellent creative concept, research and writing for dozens of projects both within and outside the government. His specialty is synthesizing complex issues into easy-to-read copy to motivate action. Barnaby is also the most professional creative talent I have had the pleasure to work with.”<\/p>\n
\nTeam Lead
\nMinistry of Education
\nPublic Education Unit
\nCommunications Department<\/p>\n
\n“You do so much to help us to shape the public face of the company and you make my job so much easier! Thank you, thank you, thank you!”<\/p>\n
\nContent & Production Manager
\nADBASE Inc.<\/p>\n
\n“The comments were extremely positive from some very senior people, so we
\nshould be proud! Other than a few minor word changes and grammatical issues, it’s going to compliance with very few changes. Thanks much!”<\/p>\n
\nHarris Private Bank<\/p>\n
\n“By the way, the last chance Players promo that you did (the one that went to
\npotential new subs) evidently kicked some serious butt. It was one of the only
\nemails that has done well in recent weeks (given the crazy market environment) so we’re using that as a guide for other last chance offers.”<\/p>\n