{"id":437,"date":"2018-12-30T17:18:58","date_gmt":"2018-12-30T22:18:58","guid":{"rendered":"https:\/\/reliancemarketing.com\/?page_id=437"},"modified":"2018-12-30T23:45:50","modified_gmt":"2018-12-31T04:45:50","slug":"437-2","status":"publish","type":"page","link":"https:\/\/reliancemarketing.com\/?page_id=437","title":{"rendered":"Copy Chiefing"},"content":{"rendered":"\n<p><strong>Take your copy to the next level with\u2026<\/strong><\/p>\n\n\n\n<p style=\"text-align:center\" class=\"has-large-font-size\">A copy chief who\u2019s<br>been chiefed by the best <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>            Tiger Woods had four coaches. Michael Jordan had nine. LeBron James has worked with a half-dozen or more coaches and trainers.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; My\npoint? Even the best work with someone who can help them perform even better.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Another\npair of eyes looking at your concepts, your lead, and your copy\u2014especially when\nit\u2019s from an experienced copywriter whose written A-level promotions\u2014can make\nyour copy even stronger.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I\u2019ve\nbeen a professional copywriter for over three decades, including 24 years as a\nsuccessful six-figure freelance copywriter. I\u2019ve written for the top direct\nresponse marketers in the world. Companies such as Agora, Bottom Line Inc.,\nSoundview Communications, Rodale, &nbsp;Newsmax Health, and many others.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Along the way, I\u2019ve written every type of copy, from small space print ads to email traffic drivers to 55-page bookalogs.<\/p>\n\n\n\n<p>I\u2019ve also had the privilege of having my work copy\nchiefed by some of the best writers in the business, including Parris\nLampropoulos, David Deutsch, and Marcella Allison.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What\nthis means is that I can help you take your copy to the next level. And I can give\nyou a better chance at creating a blockbuster promotion. One that pulls in buckets\nof money for your clients and cements your reputation as a top-notch\ncopywriter. <\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I can also give you a behind-the-scenes look at how to run your copywriting business more profitably, too. Including\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>How to break into the Big Leagues and earn\nroyalties, not just fees<\/li><li>What to charge for any type of copywriting\nproject\u2026<\/li><li>\u201cRed flags\u201d to watch out for when taking on a\nnew client\u2026<\/li><li>5 essential questions you must ask before starting\na new project\u2026<\/li><li>How to handle awkward situations, such as when a\nclient changes direction\u2026<\/li><li>The best way to structure your copywriting\nbusiness for maximum profit and financial security\u2026<\/li><li>And much, much more<\/li><\/ul>\n\n\n\n<p>             Best of all, working with me can be a big boost to your confidence. You\u2019ll never feel like you want to slit your wrists afterward, from being beaten up and humiliated. Instead, you\u2019ll actually feel <em>better <\/em>about yourself and your copywriting potential.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; But\ndon\u2019t take my word for it. Look at what my copy coaching clients have said, in\nthe section below.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Then,\nif you\u2019d like to explore having me copy chief a project of yours, just send an\nemail to <a href=\"mailto:barnabykalan@rogers.com\">barnabykalan@rogers.com<\/a> and\nwe can talk about it.<\/p>\n\n\n\n<p>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; I look forward to helping you reach a whole new level of success and prosperity.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p style=\"text-align:center\" class=\"has-medium-font-size\"><strong>What my copy chiefing clients <br>say about my services\u2026<\/strong><\/p>\n\n\n\n<p><strong>\u201c\u2026elevating your copy to a level you could never get to by yourself\u2026\u201d<\/strong><\/p>\n\n\n\n<p>\u201cOne of the most important abilities a copy chief\ncan have is their ability to know the market. What does the market think of\nyour headline? Your subhead? Your first line of body copy? Your second? Barnaby\nprovides a level of insight to these questions that few other copy chiefs in\nthe health niche can. And the best part is, you get to deepen your own level of\ninsight every time Barnaby chiefs your copy &#8212; elevating your copy to a level\nyou could have never gotten to by yourself.\u201d<\/p>\n\n\n\n<p>\u201cBarnaby is also a master of project management,\ntime management, and dealing with clients. These are &#8220;soft skills&#8221;\nthat you need to master if you&#8217;re going to have a long, successful career in\ndirect response. Barnaby has been in advertising for over 3 decades and has a\ndeep understanding of these skills. You would be a fool to ignore his wisdom.\u201d<\/p>\n\n\n\n<p>\u201cAnd you can&#8217;t ignore Barnaby&#8217;s copywriting\nskills. Barnaby has trained and worked with some of the best health copywriters\nin the business. When he chiefs your copy, he not only tells you what works but\nalso why it works. (And vice versa, he tells you not only what you did wrong but\nwhy.) Barnaby&#8217;s ability to explain why will give you deep insights into health\ncopywriting that you didn&#8217;t even know existed. And your copy will forever be\nchanged once you have this understanding yourself.\u201d<\/p>\n\n\n\n<p><strong>Jason Rutkowski<\/strong><br>Health and Financial Copywriter<\/p>\n\n\n\n<p><strong>\u201c\u2026like taking a graduate course in writing fascination bullets\u2026\u201d<\/strong><\/p>\n\n\n\n<p>\u201cI had the good fortune to be assigned Barnaby\nKalan as my copy-chief on a recent bookalog project for a major publisher.&nbsp; Barnaby was extremely helpful and supportive\nof my promotion ideas while strengthening them with his comments. He was very\ndiligent, thorough and timely in chiefing my copy, especially the bullets.&nbsp; Barnaby\u2019s comments and insights in this area\nwas like taking a graduate course in writing provocative fascinations.&nbsp; I learned so much from Barnaby, and he was\nalways patient and kind in his remarks.&nbsp;\nI believe I wrote my best copy working with him.\u201d<\/p>\n\n\n\n<p><strong>Belinda A Brewster<\/strong><br>CopyDirect<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Take your copy to the next level with\u2026 A copy chief who\u2019sbeen chiefed by the best Tiger Woods had four coaches. Michael Jordan had nine. LeBron James has worked with a half-dozen or more coaches and trainers. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; My point? Even the best work with someone who can help them perform even better. &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Another [&hellip;] <a href=\"https:\/\/reliancemarketing.com\/?page_id=437\" rel=\"bookmark\">more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-437","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=437"}],"version-history":[{"count":12,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/437\/revisions"}],"predecessor-version":[{"id":453,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/pages\/437\/revisions\/453"}],"wp:attachment":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}