First, there was direct mail. You could rent or compile your lists and send out a direct mail package. Within weeks, you’d know exactly how many people responded to your effort and how many sales you had.<\/p>\n
<\/p>\n
Then there was email marketing. Companies started building and renting massive lists and testing email marketing campaigns. The response rates were great at first and then tapered off.<\/p>\n
<\/p>\n
Now of course there’s been an explosion of marketing channels, prompted by various social media applications. It’s much like the explosion of TV channels that fragmented broadcasting.<\/p>\n
<\/p>\n
So the big question today … is social media watering down marketing ROI or enriching it? And can social media ROI be measured as accurately as direct or email marketing has been in the past?<\/p>\n
<\/p>\n
A good starting point would be this collection of outstanding articles from Business2Community.com entitled, 50 of the Best Social Media Guides, Tips and Insights of 2011<\/a> (So Far). Some of the highlights include:<\/p>\n \uf0a7\u00a030 Ways to Use Social Media for Business People <\/p>\n I’m still wading through all this myself. But in the meantime, let me know what you think.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" First, there was direct mail. You could rent or compile your lists and send out a direct mail package. Within weeks, you’d know exactly how many people responded to your effort and how many sales you had. Then there was email marketing. Companies started building and renting massive lists and testing email marketing campaigns. […] more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[5],"class_list":["post-255","post","type-post","status-publish","format-standard","hentry","category-social-media-marketing","tag-social-media-marketing-2"],"_links":{"self":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=255"}],"version-history":[{"count":5,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/255\/revisions"}],"predecessor-version":[{"id":260,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=\/wp\/v2\/posts\/255\/revisions\/260"}],"wp:attachment":[{"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reliancemarketing.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\uf0a7\u00a0How to identify the most influential bloggers in any specific topic niche
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