Copy Chiefing
Take your copy to the next level with…
A copy chief who’s
been chiefed by the best
Tiger Woods had four coaches. Michael Jordan had nine. LeBron James has worked with a half-dozen or more coaches and trainers.
My point? Even the best work with someone who can help them perform even better.
Another pair of eyes looking at your concepts, your lead, and your copy—especially when it’s from an experienced copywriter whose written A-level promotions—can make your copy even stronger.
I’ve been a professional copywriter for over three decades, including 24 years as a successful six-figure freelance copywriter. I’ve written for the top direct response marketers in the world. Companies such as Agora, Bottom Line Inc., Soundview Communications, Rodale, Newsmax Health, and many others.
Along the way, I’ve written every type of copy, from small space print ads to email traffic drivers to 55-page bookalogs.
I’ve also had the privilege of having my work copy chiefed by some of the best writers in the business, including Parris Lampropoulos, David Deutsch, and Marcella Allison.
What this means is that I can help you take your copy to the next level. And I can give you a better chance at creating a blockbuster promotion. One that pulls in buckets of money for your clients and cements your reputation as a top-notch copywriter.
I can also give you a behind-the-scenes look at how to run your copywriting business more profitably, too. Including…
- How to break into the Big Leagues and earn royalties, not just fees
- What to charge for any type of copywriting project…
- “Red flags” to watch out for when taking on a new client…
- 5 essential questions you must ask before starting a new project…
- How to handle awkward situations, such as when a client changes direction…
- The best way to structure your copywriting business for maximum profit and financial security…
- And much, much more
Best of all, working with me can be a big boost to your confidence. You’ll never feel like you want to slit your wrists afterward, from being beaten up and humiliated. Instead, you’ll actually feel better about yourself and your copywriting potential.
But don’t take my word for it. Look at what my copy coaching clients have said, in the section below.
Then, if you’d like to explore having me copy chief a project of yours, just send an email to [email protected] and we can talk about it.
I look forward to helping you reach a whole new level of success and prosperity.
What my copy chiefing clients
say about my services…
“…elevating your copy to a level you could never get to by yourself…”
“One of the most important abilities a copy chief can have is their ability to know the market. What does the market think of your headline? Your subhead? Your first line of body copy? Your second? Barnaby provides a level of insight to these questions that few other copy chiefs in the health niche can. And the best part is, you get to deepen your own level of insight every time Barnaby chiefs your copy — elevating your copy to a level you could have never gotten to by yourself.”
“Barnaby is also a master of project management, time management, and dealing with clients. These are “soft skills” that you need to master if you’re going to have a long, successful career in direct response. Barnaby has been in advertising for over 3 decades and has a deep understanding of these skills. You would be a fool to ignore his wisdom.”
“And you can’t ignore Barnaby’s copywriting skills. Barnaby has trained and worked with some of the best health copywriters in the business. When he chiefs your copy, he not only tells you what works but also why it works. (And vice versa, he tells you not only what you did wrong but why.) Barnaby’s ability to explain why will give you deep insights into health copywriting that you didn’t even know existed. And your copy will forever be changed once you have this understanding yourself.”
Jason Rutkowski
Health and Financial Copywriter
“…like taking a graduate course in writing fascination bullets…”
“I had the good fortune to be assigned Barnaby Kalan as my copy-chief on a recent bookalog project for a major publisher. Barnaby was extremely helpful and supportive of my promotion ideas while strengthening them with his comments. He was very diligent, thorough and timely in chiefing my copy, especially the bullets. Barnaby’s comments and insights in this area was like taking a graduate course in writing provocative fascinations. I learned so much from Barnaby, and he was always patient and kind in his remarks. I believe I wrote my best copy working with him.”
Belinda A Brewster
CopyDirect
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